Why is SMS still a sustainable channel in 2022?

Although in-app notifications and new-age conversational messaging channels have grown in popularity. SMS remains an important component of an omnichannel strategy due to its unrivalled reach, dependability, and efficacy. SMS is still the finest route for communicating with consumers and prospects, with over 18.5 billion messages exchanged worldwide every day (of which 1 billion are sent in India).

In this article, we’ll explore the several reasons why SMS is a powerful channel, as well as some strategies for writing SMS text that may help you drive conversions and increase revenue.

Why is SMS still effective?

SMS has been around for over 20 years and in that time, several sceptics predicted that it will be outdated quickly as other forms of data-based messaging apps emerged. Here’s why SMS is still relevant and an effective communication channel, even in the presence of alternative means of messaging.

SMS is ubiquitous – Text messaging application is built into every mobile phone, even basic cell phones, making it easier for businesses to reach areas with remote connectivity.

Quick delivery: Your customers will get your message as soon as it’s sent, regardless of internet connectivity.

Familiar communication channel– Nearly everyone in the world with a mobile phone knows what a text is, how to open it, read it, and respond to it.

Phone usage has increased: Indians spend over 5 hours every day on their phones and check them over 120 times.

High open and response rates — 98% of messages are opened within 5 seconds of receipt, making SMS great for sending time-sensitive or urgent information.

Tips for Writing Conversion-Driven SMS Copy:

Effective SMS content may frequently be the difference between a high and poor impact SMS campaign. Simply said, an effective SMS may boost engagement and conversion. Follow these guidelines to write appealing SMS copy in 160 characters or fewer.

1. Use just one concept per message.

According to research from the Technical University of Denmark, continual exposure to material is reducing our collective attention span. This means that your SMS content should preferably be confined to only one topic in order to ensure that your reader receives the message. Make certain that various concepts, promotions, or CTAs do not confuse your message.

2. Use plain, straightforward language.

Short words can save a few characters, but they should be used rarely. Always attempt to use simple and plain language in your SMS, with phrases spelled out to guarantee your message is appropriately read. Textlocal SMS Attachments allows you to attach files and express more in just 160 characters. You can also circumvent the character limit by using short sentences rather than whole ones.
For example, instead of stating “This offer is available until 6 PM,” simply state “Offer ends at 6 PM.”

3. Use powerful words to boost your text.

Power words are those that persuade your readers to act on your CTA. Power words, when utilised correctly, may substantially improve your SMS copy. Discover, explore, and enjoy are words that are intended to entice clients to take action, such as clicking on a link or purchasing your items. Quick, immediately, and rush generate a sense of urgency, whereas special, just for you, or exclusive create a sense of exclusivity.

For example, instead of saying “The deal is good until tomorrow,” say “Hurry, the offer expires tomorrow.”

4. CAPITAL LETTERS are used to emphasise key words.
SMS’s reach is unequalled because to its simplicity, yet this comes with few drawbacks. 
The ability to style and format is one such limitation. 
If you want particular terms to stand out to the reader, use capital letters.
“ONLY FOR TODAY: 50% OFF EVERYTHING,” for example.

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